Digital Marketing and Business Modelling

Denicolai Stefano, Brigit Hagen, Marcello Gruppo

The course aims at developing skills for the management of marketing campaign by leveraging on digital media and tools (e.g. web analytics, google ads, Facebook ads, …). The program also considers key principles for business modelling of web-based projects.

Students will be engaged in real marketing campaigns, aimed at promoting MIBE and its research projects (e.g. Primefish).

  • Academic Year

    2015/2016

  • ECTS Credit

    Number of Credits: 6

  • SSD

    ING-INF/05