Gruppo Marcello

Adjunct Professor

  • Contact

    email  [at] unipv.it

  • Phone Number

    (+39) 382 98 xxxx

  • Office Hour

    Day , time

Brief Bio

Born in Voghera (Italy), 14th January 1986 I am currently Contract Professor  for the Digital Marketing Course at the Department of Economics and Management, University of Pavia.

I do not belong to the academic world: indeed, after an experience on Off Line media planning activities, I decided to focus on the more dynamic Digital Environment working directly on the field. I was Digital Planner and then Digital Strategist in Publicis Media. Exploiting the acquired multimedia skills I moved to Perfetti Van Melle Group as Digital Specialist working on Media strategy and activation for all the range of products of the mother brand. Actually I’m working for The Nielsen Company and I’m in charge of the development of the business related to Digital Media researches.

Research

Research interests relates to marketing, digital marketing, Multimedia communication strategy setting, design, development and implementation of product, e-commerce and corporate websites, mobile apps.

MIBE Courses