The primary learning outcome refers to the capacity to think, plan and act in international markets, in a context-rich manner, that is, taking into account the specificities of markets, institutions, customers and cultures. Related learning outcomes are the ability to design foreign market entry in emerging and distant countries, to develop international marketing plans with context-rich features, to acquire cross cultural marketing skills.
The development of problem-solving and team work competencies are also targeted
For further information please refer to the Online Courses Catalogue – CLICK HERE
For lecture materials please refer to KIRO – CLICK HERE