International Entrepreneurship & Entrepreneurial Marketing

(PREVIOUSLY “INTERNATIONAL ENTREPRENEURSHIP AND MARKETING”)

DESCRIPTION

Starting and managing an international business is a risky albeit potentially rewarding undertaking. The complexity and challenges – as well as the potential payoffs – which entrepreneurs and business managers face vary across different countries and are even greater when their business ventures are international in scope.

This course addresses the issues specific to international venturing including search and identification of opportunities in foreign markets, logics of international business expansion, and international entrepreneurial market(ing) strategies.

After taking this class, you should be able to:Discuss the importance of international entrepreneurship and the global trends affecting the emergence of international new ventures (INVs)

  • Discuss the importance of international entrepreneurship and the global trends affecting the emergence of international new ventures (INVs)
  • Identify and analyze the challenges of different institutional settings related to international expansion
  • Identify possible sources and characteristics of viable business opportunties in an international context
  • Develop sustainable international strategies which respond to potentially different country requirements
  • Integrate functional areas, especially marketing, into strategic business problems
  • Identify the types of human, information, and financial resources required for launching and managing an international venture

For further information please refer to the Online Courses Catalogue – CLICK HERE

For lecture materials please refer to KIRO – CLICK HERE

*Materials available from September 2017