International Entrepreneurship and Marketing

Starting and managing an international business is a risky albeit potentially rewarding undertaking. The complexity and challenges – as well as the potential payoffs – which entrepreneurs and business managers face vary across different countries and are even greater when their business ventures are international in scope.

This course addresses the issues specific to international venturing including search and identification of opportunities in foreign markets, logics of international business expansion, and international market(ing) strategies.

  • Academic Year


  • ECTS Credit

    Number of Credits: 6

  • SSD