Fontana Andrea

Adjunct Professor

Brief Bio

Author, TEDx Speaker, essayist and sociologist of communication and narrative media, he is the leading Italian expert in Corporate Storytelling. He introduced in Italy the debate on the Narrative Sciences applied to the Corporate Environments.

He teaches “Storytelling and business narrative” at the University of Pavia, where he is also Director of the first University Master in Italy in Marketing Utilities & Storytelling Techniques (M.U.S.T.).

President of the Storyfactory Group, he works with large companies and several public and private institutions to improve the “story” of their brands, products or services.

He founded the Italian Storytelling Monitoring Center to analyse the story-driven markets and how they effect our lives.


Research interests relates to communication, corporate storytelling

MIBE Courses

Business Storytelling