Ballarani Gianluigi

Adjunct Professor

Gianluigi Ballarani is a Contract Professor of “Digital Marketing” at the Faculty of Economics, University of Pavia.

He is a Digital Entrepreneur and is the CEO of Hotlead, an international Performance Marketing Agency. He has 13 years of experience. His company counts 1000 customers in Europe, Canada and Russia as well. His clients belong to more than 50 different industries (from beauty to investigations, from IT to telecommunication).

He teaches Digital Marketing in the most important Italian Universities like University of Pavia,  Bocconi University in Milan, Luiss Guido Carli University in Rome, University Ca’ Foscari in Venice etc.

He also wrote a book, entitled “Creating Customers”. In this book, He explains, in a simple and practical language, how the Digital Direct Marketing works and how companies can benefit from it.

He is also the main speaker at high-level international conferences, like the Affiliate World Conference Europe in Barcelona and events like the Deloitte and Confindustria meetings in Moscow. He is also an Italian business&marketing influencer with +200k followers on Facebook, and +70k followers on Instagram.