Born in Voghera (Italy), 14th January 1986 I am currently Contract Professor for the Digital Marketing Course at the Department of Economics and Management, University of Pavia.
I do not belong to the academic world: indeed, after an experience on Off Line media planning activities, I decided to focus on the more dynamic Digital Environment working directly on the field. I was Digital Planner and then Digital Strategist in Publicis Media. Exploiting the acquired multimedia skills I moved to Perfetti Van Melle Group as Digital Specialist working on Media strategy and activation for all the range of products of the mother brand. Actually I’m working for The Nielsen Company and I’m in charge of the development of the business related to Digital Media researches.