Hagen Birgit

Associate Professor

  • Contact

    email: birgit.hagen (at) unipv.it

  • Phone Number

    (+39) 382 98 6457

  • Office Hour

    Wednesday, 15.00 – 17.00 , and by appointment

Brief Bio

She joined the University of Pavia in 2005 and completed her doctoral studies in 2009 in the Department of Economics and Management where she now holds an associate professor position.

Currently she is the Pavia project leader of a Horizon 2020 Project (PrimeFish: Developing a market oriented toolbox to strengthen competitiveness)  and an Erasmus + Strategic Project (MARCIEE – Marketing Communication Innovativeness of European Entrepreneurs). She also collaborates in the Pavia University’s strategic project on 3 D printing and additive manufacturing (3D@unipv.it).

Birgit  is Visiting Professor of International Entrepreneurship and Marketing at the University of Lyon 3 and the University of Savoie-Annecy, France and a Visting Scholar at the University of Sussex.


Her primary research interest lies at the intersections of SME Internationalisation, International Entrepreneurship, and Marketing with special regard to the profiles and characteristics of entrepreneurs and management teams; the strategic design and internationalization patterns of their businesses.


Hagen Birgit, Zucchella Antonella, Ghauri Pervez N. (2019). From fragile to agile: marketing as a key driver of entrepreneurial internationalization, International Marketing Review, Special Issue on International Marketing Agility, 36 (2), 260-288, DOI 10.1108/IMR-01-2018-0023

Denicolai Stefano, Hagen Birgit, Zucchella Antonella, Cubero-Dudinskaya Emilia (2019). When less family is more: trademark acquisition, family ownership, and internationalization. International Business Review. 28 (2), 238-251, https://doi.org/10.1016/j.ibusrev.2018.09.002

Zucchella Antonella, Hagen Birgit, Serapio Manuel, (2018), International Entrepreneurship, Edward Elgar, Cheltenham.

Hagen Birgit, Zucchella Antonella, (2018), Entrepreneurial marketing as a key driver of early and sustained  internationalisation  in Dominguez N., Mayrhofer U. (eds), Key success factors of SME internationalization: a cross-country perspective, Emerald, Bingley, UK. ISBN: 9781787542785, pp 25-40.

Kontkanen Minnie, Larimo  Jorma, Zucchella Antonella, Hagen  Birgit (2017), Types of marketing mix combinations in export markets, in Leonidou L., Katsikeas C.S., Samiee S., and Aykol B (eds): Advances in global marketing: A research anthology. Springer.

 Hagen Birgit, Zucchella Antonella, Larimo Jorma, Dimitratos Pavlos, (2017), A Taxonomy of Strategic Postures of International SMEs.  European Management Review, 14 (3), pp 265-285

Zucchella Antonella, Hagen Birgit, Denicolai Stefano, Masucci Monica, (2016), Early and accelerated internationalization: the role of the niche strategy in a new generation of exporters, International Journal of Export Marketing, 1(1), pp. 27–47.

Denicolai Stefano, Hagen Birgit, Pisoni Alessia, Be international or be innovative? Be both? (2015) The role of the entrepreneurial profile, Journal of International Entrepreneurship, 13, pp 390-417.

Hagen Birgit, Antonella Zucchella, (2014), Born Global or Born to Run? The Long-Term Growth of Born Global Firms, Management International Review, 54, 4, pp 497-525.

Hagen Birgit, Denicolai Stefano, Zucchella Antonella  (2014), International entrepreneurship at the crossroads between innovation and internationalization, Journal of International Entrepreneurship, 12 (2), pp 111-114.

MIBE Courses