Zucchella Antonella

Full Professor

  • Contact

    email antonella.zucchella (at) unipv.it

  • Phone Number

    +39 0382/986416

  • Office Hour

    By Appointment Only

Brief Bio

Professor of Marketing, Faculty of Economics, University of Pavia.

Research Scholar, Anglia Ruskin University, Cambridge

Visiting Professor in International Marketing, Universitè Robert Schuman in Strasbourg.

Visiting Lecturer in International Marketing at the Universities of Lion, Goteborg and Sussex.

Member of the Italian Academy of Business Studies (AIDEA), of the Academy of International Business Studies, of the European International Business Academy.

Member of the editorial Board of the Journal of Management and Governance, Journal of International entrepreneurship; European Research on Management and Business Economics, International Journal of Export Marketing and Baltic Journal of Management.

External Examiner for PhD theses at  King’s College London,  University of Glasgow, Universitad Autonoma de Barcelona.

Referee for several ranked journals.

Key note speaker in international entrepreneurship in international conferences.


Research interests

International business and international marketing, international entrepreneurship, global value chains, SMEs internationalisation processes, Born Global firms, industrial districts and high tech clusters, entrepreneurship, innovation and local development, sustainable corporations and circular firms.

Research projects (main)

– Member of the Pavia Unit in the Horizon 2020 project  “Primefish” 2015-2018.

– Local coordinator of Italian National Project funded by the Italian Ministry of Education, University and Research (PRIN), Research Grant “Scientific research and competitiveness. Variety of organizations, support systems and performance levels”

– Coordination of Pavia research unit, for the project about Entrepreneurship Development, promoted by “Fondazione Cariplo” and “Mind The Bridge” Foundation (2010-11)

– Coordination of Pavia research unit of the European Project COBEREN about consumer behaviour  in Europe (2010-2013).

Knowledge transfer/third mission

Scientific advisor for public and private organizations about entrepreneurship, internationalization,  marketing and local development. Collaboration to the Annual report of the Italian Foreign Trade Institute (ICE) 2015.  Member of Advisory Board Confindustria Pavia. Member of the scientific committee Fondazione Banca del Monte di Lombardia.

Recent Publications

Urban, S.,  Zucchella, A. (2011), Building the future through real value creation and

innovation: achieving competitiveness in a chaotic world, International Journal of Entrepreneurship and Small Business, 13,  2.

Hagen Birgit, Antonella Zucchella  (2011). A longitudinal look at the international entrepreneurship dimensions: cases and predictions. International Journal Of Management Cases, p. 484 – 504 Vol. 13

A.Onetti, A.Zucchella, M.Jones and P.McDougall (2012), Internationalization, innovation and entrepreneurship: business models for new technology-based firms, Journal of Management and Governance.

Zucchella A., Servais P.  (2012). The internationalisation of small and medium sized enterprises and the liability of complexity. International Journal Of Entrepreneurship And Small Business, p. 191 – 212 Vol. 15,

Hagen B., Zucchella A:, Cerchiello P., De Giovanni N.  (2012). International strategy and performance: clustering strategic types of SMEs. International Business Review, p. 369 – 382 Vol. 21.

Hagen Birgit, Zucchella Antonella  (2012). The international growth of e-commerce ventures. In: Harris S., Kuivalainen O, Stoyanova V,  International Business: New Challenges, New Forms, New Perspectives. Palgrave Macmillan, Houndsmill, Basingstoke  p. 137 – 154 (BEST PAPER AWARD)

D’Angelo, A., Majocchi, A, and Buck, T., Zucchella A. (2013)  Geographic pathways of internationalisation for SMEs: insights from an Italian sample.  International Marketing Review, 30 (2), pp. 80-105.

A.Zucchella, D.Kabbara (2013), The role of partnerships in the internationalisation process of Small knowledge intensive firms, Management International, 18 (1), Fall 2013, pp.104-116.

Denicolai, Stefano, Antonella Zucchella, and Roger Strange. Knowledge assets and firm international performance. International Business Review 23.1 (2014): 55-62.

Hagen Birgit, Zucchella Antonella  (2014). Born global or Born to run? The long-term growth of born global firms,  Management International Review, 2014.

Zucchella A., Siano A. (2014), Internationalization and Innovation as Resources for SMEs Growth in Foreign Markets,  International Studies of Management & Organization Journal (ISMO), 44 81, spring, pp. 21-44.

A.Onetti, A.Zucchella (2014), Business models for life sciences, Routledge.

Zucchella A., Brugnoli A., (2014), Micro-imprese, imprese artigiane e mercati esteri., Quaderni di ricerca sull’artigianato 2.1: 3-20.

Zucchella A., Fossati A. (2014), The place is the promotion. The emerging role of selling places and spaces. Sinergie rivista di studi e ricerche.

Hagen, B., S. Denicolai, and Antonella Zucchella. International entrepreneurship at the crossroads between innovation and internationalization.” Journal of International Entrepreneurship 12.2 (2014): 111.

Zucchella, A.,  Urban, S. (2014). Futures of the sustainable firm: An evolutionary perspective. Futures, 63, 86-100.

Veglio, V.,  Zucchella, A. (2015). Entrepreneurial firms in traditional industries. Does innovation matter for international growth?. Journal of International Entrepreneurship, 13(2), 138-152.

Denicolai, S., Strange, R., & Zucchella, A. (2015). The dynamics of the outsourcing relationship.  In The Future of Global Organizing (Progress in International Business Research, Volume 10) Emerald Group Publishing Limited, 10, 341-364.

Zucchella, A.,  Hagen, B. (2015). The internationalization of SMEs in Italy. In P.Ghauri and Kirpalani M. (eds) Handbook of Research on International Entrepreneurship Strategy: Improving SME Performance Globally, Elgar.

Zucchella A., Magnani G. (2016), International entrepreneurship. Theoretical foundations and practices., Palgrave.

Zucchella A., Hagen B., Denicolai S. and  Masucci M. (2016), Early and accelerated internationalization: the role of the niche strategy in a new generation of exporters, International Journal of Export Marketing.

MIBE Courses


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